EFFECTS OF BUNDLING STRATEGIES ON PERCEIVED VALUE OF VACATION PACKAGES. EXAMINING THE EFFECTS OF BUNDLING STRATEGIES ON TRAVELERS VALUE PPERCEPTION AND PURCHASE INTENTION OF A VACATION PACKAGE

Код 917078

• ISBN: 978-3-6392-5361-0
• 172 страницы
• июль 2011
• Книга по требованию
• 282 г