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Dictionary of Marketing Terms

Jane Imber, Betsy-Ann Toffler

Dictionary of Marketing Terms

(0 голосов )
  • ISBN: 0764112147
  • 600 страниц
  • март 2002
  • Barron's
  • 900 г

Аннотация к книге "Dictionary of Marketing Terms"

Books in Barron`s pocket-sized "Business Dictionaries" series list thousands of specialized terms alphabetically and present concise definitions. The authors of all books in this series are recognized authorities in their special fields. Newly updated editions reflect new technologies and recent business trends. The new edition of this book presents more than 4,000 A-to-Z terms and definitions covering media analysis, target marketing, e-commerce, advertising art, copy, and production, radio...