книги Бизнес Торговля Управление продажами, мерчандайзинг

CUSTOMER RELATIONSHIP MANAGEMENT. CAN GLOBAL LOYALTY PROGRAMS REALLY ENHANCE LOYALTY? An empirical analysis of an automobile industry

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Аннотация к книге "CUSTOMER RELATIONSHIP MANAGEMENT. CAN GLOBAL LOYALTY PROGRAMS REALLY ENHANCE LOYALTY? An empirical analysis of an automobile industry"

Nowadays, relationships with customers are becoming increasingly important even for the largest players. More and more value is placed by the companies on enhancing their responsiveness to customer needs, thousands of CRM projects are launched every day to build customer loyalty. Now it is not enough to provide a high-quality product or service, it is necessary to satisfy the customer all the way along his purchasing path: before, during and after a sale.Having satisfied customers though...

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Издательство: Книга по требованию
Дата выхода: июль 2011
ISBN: 978-3-6393-0994-2
Объём: 72 страниц
Масса: 129 г
Размеры(высота, ширина, толщина), см: 23 x 16 x 1

Книга находится в категориях

Экономика Менеджмент (управление)

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