книги Бизнес Торговля Управление продажами, мерчандайзинг

Credit Card Effectiveness by Different Channels and Promotions. Acquisition Channels and Promotion Strategies can have impact on the profitability of credit card portfolio

Код 910695

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Аннотация к книге "Credit Card Effectiveness by Different Channels and Promotions. Acquisition Channels and Promotion Strategies can have impact on the profitability of credit card portfolio"

The rapid growth of Taiwan credit card market has created an extremely competitive environment which has urged all the players to take their stands as early as possible. The dilemma of how to rapidly increase market share to achieve economies of scale so as to reach break even point, while dealing with declining or diminishing profitability arose from the execution of expeditious new card acquisition strategy, is becoming an important subject for card issuers in Taiwan. From the execution...

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Издательство: Книга по требованию
Дата выхода: июль 2011
ISBN: 978-3-6391-4175-7
Объём: 96 страниц
Масса: 166 г
Размеры(высота, ширина, толщина), см: 23 x 16 x 1

Книга находится в категориях

Экономика Менеджмент (управление)

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