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Contemporary Strategy Analysis

Код 3179721

  • ISBN: 978-1-4051-6309-5
  • 496 страниц
  • март 2013

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Аннотация к книге "Contemporary Strategy Analysis"

The preeminent strategy text in the field on both sides of the Atlantic has been significantly updated and revised in its latest edition. Introducing students, especially MBA candidates, to the core concepts and principles of strategy, the text combines a rigorous approach to business strategy analysis with lively examples of current practice. The new edition provides a fully updated analysis of competitive advantage at business and corporate level with:
further consideration of technology...

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Дата выхода: март 2013
ISBN: 978-1-4051-6309-5
Объём: 496 страниц
Обложка: мягкая

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