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Cashback as a Trend in Online-Marketing?. Possibilities and risks of cashback within a web 2.0 environment and its future perspectives

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Аннотация к книге "Cashback as a Trend in Online-Marketing?. Possibilities and risks of cashback within a web 2.0 environment and its future perspectives"

The present paper considers the concept of cashback as a trend in online marketing. This topic was chosen for the analysis and research due to its relevance and the current tendency for the development of online markets and the methods of promotion in these markets. The importance of Internet nowadays is growing essentially; proportionally grows the need in new market ways to attract customers’ attention and promote particular products/services. Cashback as a phenomenon in the online marketing...

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Издательство: Книга по требованию
Дата выхода: июль 2011
ISBN: 978-3-6391-5290-6
Объём: 100 страниц
Масса: 172 г
Размеры(высота, ширина, толщина), см: 23 x 16 x 1

Книга находится в категориях

Экономика Менеджмент (управление)

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