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All Marketers are Liars (TPB)

Код 1834298

  • ISBN: 978-1-59184-533-1
  • 240 страниц
  • июль 2012

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Аннотация к книге "All Marketers are Liars (TPB)"

We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen that`s virtually the same car. We believe that $125 sneakers make our feet feel better-and look cooler-than a $25 brand. And believing it makes it true. As Seth Godin showed in this controversial book, great marketers don`t talk about features or even benefits. Instead, they tell a story - a story we "want" to believe, whether it`s factual or not. In a world where most people have an infinite number of choices and no...

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Дата выхода: июль 2012
ISBN: 978-1-59184-533-1
Объём: 240 страниц

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