книги Бизнес Торговля Управление продажами, мерчандайзинг

Advertising as a marketing communication tool. Differences and similarities between customers perceptions and companys expectations Case study of Swedish telecommunication operator Tele2 AB

Код 1456520

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Аннотация к книге "Advertising as a marketing communication tool. Differences and similarities between customers perceptions and companys expectations Case study of Swedish telecommunication operator Tele2 AB"

This study is an attempt to investigate the correspondence between feelings and attitudes customers possess towards the Tele2's Frank TV commercials and actual Tele2's expectations and anticipations of customers' perceptions. The research was conducted in accordance with the results received from the survey and the interview. One hundred respondents were asked to answer the general questions about the TV commercials as well as the Tele2's advertisements with the main character Black Sheep Frank...

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Издательство: Книга по требованию
Дата выхода: июль 2011
ISBN: 978-3-8433-5344-1
Объём: 100 страниц
Масса: 172 г
Размеры(высота, ширина, толщина), см: 23 x 16 x 1

Книга находится в категориях

Экономика Менеджмент (управление)

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