A History of Advertising
Pincas Stephane, Loiseau Marc
This title presents the evolution of the ad. The history of western advertising is a long one, starting as early as the 1630s, when frenchman Theophraste Renaudot placed the first advertising notes in La Gazette de France, or in 1786, when William Tayler began to offer his services as "Agent to the Country`s Printers, Booksellers, etc.", but the first time that the term "advertising agency" was used dates back to 1842, when Volney B.Palmer created his agency in Philadelphia, Pennsylvania. Widely considered to represent the birth of the modern advertising, this date marks the beginning of a creative industry that has transformed many commercial works into cultural icons.Divided by into sections by decades, this book explores the most...
ISBN: 978-3-8365-0212-2
Издательство:
TASCHEN
Дата выхода: январь 2000
