В наши дни динамику рынка стали диктовать ожидания потребителей, а самые мощные технологии появляются на стыке World Wide Web и общедоступности. Бренды уже не могут полагаться на рекламные ролики, "проталкивающие" в сознание потребителя идеи производителя. Следующим шагом должно стать такое взаимодействие с покупателем, которое привлечет его к непосредственному участию в создании и развитии бренда.  ...

ISBN: 978-5-93286-139-4
Издательство: Символ-Плюс
Дата выхода: февраль 2009

A garden classic, The Genius Of The Place reveals that the history of landscape gardening is much more than a history of design and style; it opens up a wide perspective of English cultural history, showing how landscape gardening was gradually transformed over two centuries into an art that has been widely imitated throughout Europe and North America.

ISBN: 9780262580922
Дата выхода: сентябрь 1988

В наше время небывалых экологических кризисов, экономических и социальных потрясений профессия дизайнера предоставляет беспрецедентные возможности моделировать психологию общества, формировать его потребности. От жизненной позиции дизайнера зависит многое: направить свою энергию на изобретение новых изощренных средств обмана потребителя, все больше затягивая его в безумную гонку перепотребления,...

ISBN: 978-5-93286-163-9
Издательство: Символ-Плюс
Дата выхода: ноябрь 2010

"500 Activities for the Primary Classroom" is the answer to that perennial question of "What on earth am I going to do with my class tomorrow?" Aimed at teachers of children between the ages of 3-12, this is a lively, varied compendium of ideas and classroom activities. Key features include: wide-ranging resource of activities which are easy to set up and do not require a lot of additional materials; and up-to-date approach that covers current approaches in teaching children including content-based learning. It is ideal for all primary-focused teachers, including those on teacher training courses such as the Cambridge CELTYL. It is designed to be flexible to supplement a wide range of syllabus-types (story-based, grammatical, etc.).

ISBN: 978-1-4050-9907-3
Издательство: Macmillan Publishers
Дата выхода: сентябрь 2011

Upstream Intermediate B2 is a modular secondary-level course for learners of the English language at post-intermediate level appropriate for the revised ESOL Cambridge Examinations or any other examinations at the same level of difficulty. The series combines active English learning with a variety of lively topics presented in themed units Key Features theme-based units from a wide variety of sources in five modules a variety of cross-cultural topics systematic development of all four language skills through realistic challenging tasks which encourage the learner?s personal engagement lexical exercises practising and activating all essential vocabulary including collocations, idioms, phrasal verbs and word formation a variety of...

ISBN: 9781471523441
Издательство: Express Publishing
Дата выхода: январь 2014

The Little Prince is a modern fable, and for readers far and wide both the title and the work have exerted a pull far in excess of the book's brevity. Written and published first by Antoine de St-Exupery in 1943, only a year before his plane disappeared on a reconnaissance flight, it is one of the world's most widely translated books, enjoyed by adults and children alike. In the meeting of the narrator who has ditched his plane in the Sahara desert, and the little prince, who has dropped there through time and space from his tiny asteroid, comes an intersection of two worlds, the one governed by the laws of nature, and the other determined only by the limits of imagination. The world of the imagination wins hands down, with the concerns...

ISBN: 9781840227604
Издательство: Wordsworth Editions Ltd.
Дата выхода: январь 2018

20 step-by-step eco-projects for budding preschool ecologists!Calling all mini eco-warriors and their parents! This fun and exciting book is filled with nature-themed eco-projects for kids. It`s a gentle introduction to topical issues in the world today, such as climate change, conservation, and recycling - ideal for curious kids who want to make a difference.Look, I`m an Ecologist allows young readers to do what they do best: imagine, create, learn, problem-solve, and play their way to a greener planet. Inside you`ll find:- A wide range of activities with an environmental focus supported by simple information, so young readers understand the issues faced by our planet in a play-based, hands-on, and child-friendly context- Easy to find...

ISBN: 9780241484326
Дата выхода: январь 2023

First ever standalone edition of one of J.R.R. Tolkien’s most important poetic dramas, that explores timely themes such as the nature of heroism and chivalry during war, and which features unpublished and never-before-seen texts and drafts.In 991 AD, vikings attacked an Anglo-Saxon defence-force led by their duke, Beorhtnoth, resulting in brutal fighting along the banks of the river Blackwater, near Maldon in Essex. The attack is widely considered one of the defining conflicts of tenth-century England, due to it being immortalised in the poem, The Battle of Maldon.Written shortly after the battle, the poem now survives only as a 325-line fragment, but its value to today is incalculable, not just as an heroic tale but in vividly...

ISBN: 9780008465827
Дата выхода: ноябрь 2023

- Fascinating, authentic material that will capture students' imaginations. - The 'Test your grammar' section at the beginning of every unit challenges students' knowledge of the language. - Grammar questions involve students in language analysis, which is practised through a wide range of exercises. - The 'Grammar Reference' at the back of the Student's Book gives clear, detailed rules of form and use. - All four skills are developed systematically and integrated through related tasks. - There are a wide range of manageable listening exercises. - A well-defined vocabulary syllabus covers systems as well as lexical sets. - Pronunciation practice is integrated at appropriate points throughout the units. - The 'Postcript' section...

ISBN: 978-0-19-438750-7
Дата выхода: январь 2011

Creating a Web site is easy. Creating a well-crafted Web site that provides a winning experience for your audience and enhances your profitability is another matter, it takes research, skill, experience, and careful thought to build a site that maximizes retention and repeat visits. The authors of The Design of Sites have done much of the research for you. Based on extensive investigation and analysis of more than a hundred high-quality Web sites, this book distills the prin- ciples and best practices that make sites enjoyable to visit and an asset to the organizations they serve. This comprehensive resource features a complete set of design patterns that offers proven solutions to common Web design problems. These patterns are...

ISBN: 0-201-72149-x
Издательство: Addison-Wesley
Дата выхода: август 2002

Aristotle (384-322BC) is the philosopher who has most influence on the development of western culture, writing on a wide variety of subjects including the natural sciences as well as the more strictly philosophical topics of logic, metaphysics and ethics. To the poet Dante, he was simply `the master of those who know`. The Ethics contains his views on what makes a good human life. While the work continues to stimulate and challenge modern philosophers, the general course of the argument is easily accessible to the non-specialist. Both as a key influence in the history of ideas and as a work containing unique insights into the human condition, this is a book that simply demands to be read.

ISBN: 1-85326-461-X
Издательство: Wordsworth Editions Ltd.
Дата выхода: январь 2002

Cambridge English Readers in an exciting new series of original fiction, specially written for learners of English. Graded into six levels - from elementary to advanced - the stories in this series provide easy and enjoyable reading on a wide range of contemporary topics and themes.

ISBN: 0-521-65608-7
Издательство: Cambridge University Press
Дата выхода: апрель 2004

"Objective IELTS Advanced" is a new course offering students complete preparation for the Cambridge IELTS test. Designed for students aiming for a band score of or 7, it combines thorough language development with systematic test preparation and practice. Its 20 short units cover a wide range of motivating topics and give a sense of progress. The Workbook with Answers provides extra practice and consolidation of language and skills, five `Writing Workout` sections and a full practice IELTS reading module. The answer key makes it ideal for independent study. Key features of Objective IELTS: Gives thorough preparation for both the General Training and Academic Modules. Examples from the Cambridge Learner Corpus target areas most likely to...

ISBN: 0-521-60878-3
Издательство: Cambridge University Press
Дата выхода: октябрь 2008

This outstanding collection features short stories by great writers from America, the United Kingdom, Ireland, and Western Europe. Ranging from the 19th to the 20th centuries, writers include Poe, Chekhov, Joyce, Kafka, Faulkner, Pirandello, Mann, and other major writers of world literature. A wonderfully wide-ranging and enjoyable anthology.

ISBN: 9780486447162
Издательство: Daedalus
Дата выхода: апрель 2006

Global Perspectives in Information Security, compiled by renowned expert and professor Hossein Bidgoli, offers an expansive view of current issues in information security. Written by leading academics and practitioners from around the world, this thorough resource explores and examines a wide range of issues and perspectives in this rapidly expanding field. Perfect for students, researchers, and practitioners alike, Professor Bidgoli s book offers definitive coverage of established and cutting-edge theory and application in information security.

ISBN: 9780470372111
Дата выхода: сентябрь 2008

Now available in paperback, this celebrated book remains a key systematic guide to a large part of the modern theory of Probability. The authors not only present the subject of Brownian motion as a dry part of mathematical analysis, but convey its real meaning and fascination. The opening, heuristic chapter does just this, and it is followed by a comprehensive and self-contained account of the foundations of theory of stochastic processes. Chapter 3 is a lively presentation of the theory of Markov processes. Together with its companion volume, this book equips graduate students for research into a subject of great intrinsic interest and wide applications.

ISBN: 9780521775939
Издательство: Cambridge University Press
Дата выхода: сентябрь 2000

How do you find your way in an age of information overload? How can you filter streams of complex information to pull out only what you want? Why does it matter how information is structured when Google seems to magically bring up the right answer to your questions? What does it mean to be "findable" in this day and age? This eye-opening new book examines the convergence of information and connectivity. Written by Peter Morville, author of the groundbreaking Information Architecture for the World Wide Web, the book defines our current age as a state of unlimited findability. In other words, anyone can find anything at any time. Complete navigability. Morville discusses the Internet, GIS, and other network technologies that are coming...

ISBN: 0-596-00765-5
Издательство: O'Reilly & Associates
Дата выхода: декабрь 2009