книги

The Fall of Advertising and the Rise of PR

Код 3084467

Нет в продаже

Аннотация к книге "The Fall of Advertising and the Rise of PR"

World-renowned marketing strategists and bestselling authors Al and Laura Ries usher in `The Public Relations Era`, dramatising the fall of advertising and subsequent rise of PR.
Publicity first, advertising second: this is the provocative message that marketing gurus Al and Laura Ries deliver with The Fall of Advertising . The bestselling authors of The 22 Immutable Laws of Branding are back, this time revealing a startling and crucial development in marketing, the shift from...

Оставить комментарий

Оцените книгу:

Издательство: HarperCollins Publishers
Дата выхода: октябрь 2012
ISBN: 978-0-06-008199-7
Объём: 320 страниц
Обложка: мягкая

Вместе с этой книгой покупают