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The Entertainment Marketing Revolution: Bringing the Moguls, the Media, and the Magic to the World
Книга






Al Lieberman

The Entertainment Marketing Revolution: Bringing the Moguls, the Media, and the Magic to the World

     
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Аннотация к книге "The Entertainment Marketing Revolution: Bringing the Moguls, the Media, and the Magic to the World"

Next-generation marketing in the $500 billion global entertainment marketplace.
  • Marketing every form of entertainment: film to print, music to travel, electronic games to theme parks
  • Spinoffs, licensing, and beyond: creating properties that keep on paying
  • Cutting through the 3,000 marketing messages your customer will see today
  • The real effects of new technology: from piracy to e-books, TiVo to digital overlays
  • Print after the Web:...