книги Бизнес Экономика

STRATEGIC RESPONSES DUE TO CHANGING COMPETITIVE ENVIRONMENT. A case study of Uchumi supermarkets limited

Код 1230978

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Аннотация к книге "STRATEGIC RESPONSES DUE TO CHANGING COMPETITIVE ENVIRONMENT. A case study of Uchumi supermarkets limited"

Today’s organizations engaging in businesses have to contend with the dynamics of a changing competitive environment. However the modern trend has shifted from external environmental analysis only to more sophisticated internal organizational analysis. The book was on a case study on Uchumi Supermarkets, a retail chain in the Kenyan market that has been in operation for more than thirty years. Issues that the author considered include: The usefulness of combining retail market segmentation with...

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Издательство: Книга по требованию
Дата выхода: июль 2011
ISBN: 978-3-8383-5767-6
Объём: 96 страниц
Масса: 166 г
Размеры(высота, ширина, толщина), см: 23 x 16 x 1

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