книги Культура, искусство, публицистика, музыка Искусство Архитектура

Socially Responsible Marketing

Код 1128769

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Аннотация к книге "Socially Responsible Marketing"

High Quality Content by WIKIPEDIA articles! Socially responsible marketing is a marketing philosophy that states a company should take into consideration what is in the best interest of society in the present and long term.Socially responsible companies should aspire to produce desirable products. Desirable products provide immediate satisfaction and long term benefits. These products are sought by consumers for immediate gratification and also benefit society and consumers in the long term. An...

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Издательство: Книга по требованию
Дата выхода: июль 2011
ISBN: 978-6-1321-8935-6
Объём: 112 страниц
Масса: 190 г
Размеры(высота, ширина, толщина), см: 23 x 16 x 1

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