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Permission Marketing: Turning Strangers into Friends

Код 3134709

  • ISBN: 978-1-4165-2666-7
  • 256 страниц
  • январь 2013
  • Pocket Books

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Аннотация к книге "Permission Marketing: Turning Strangers into Friends"

Whether it is the TV commercial that breaks into our favourite programme or the telemarketing phone call that disrupts a family meal, traditional advertising is based on the hope of snaring our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works. Instead of annoying potential customers by interrupting their most coveted commodity, time, Permission Marketing offers consumers incentives to voluntarily...

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Издательство: Pocket Books
Дата выхода: январь 2013
ISBN: 978-1-4165-2666-7
Объём: 256 страниц
Обложка: мягкая

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