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Microeconomics for MBAs






McKenzie

Microeconomics for MBAs

бумажная книга

     
(0 голосов )
  • ISBN: 978-0-521-85981-3
  • 716 страниц
  • октябрь 2011

Аннотация к книге "Microeconomics for MBAs"

This is the first textbook in microeconomics written exclusively for MBA students. McKenzie/Lee minimizes attention to mathematics and maximizes attention to intuitive economic thinking. The text is structured clearly and accessibly: Part I of each chapter outlines the basic theory and Part II applies this basic theory to management issues. `Perspective` sections in each chapter provide a new line of argument or different take on a business or policy issue, and carefully chosen topics and...