книги Книги на иностранных языках Английский Техническая литература Бизнес и экономика

Key Concepts in Marketing

Код 1545021

  • ISBN: 978-1-4039-1527-6
  • 320 страниц
  • октябрь 2011

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Аннотация к книге "Key Concepts in Marketing"

Key Concepts in Marketing is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. All major concepts, terms, theories and theorists are incorporated and cross-referenced. Additional reading and internet research opportunities are identified. More complex terminology is made clearer with numerous diagrams and illustrations. With over 600 key terms defined, the book represents a comprehensive reference for anyone studying a business related course or those simply wishing to understand what marketing is all about. It will be especially useful as a revision aid.

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Дата выхода: октябрь 2011
ISBN: 978-1-4039-1527-6
Объём: 320 страниц
Обложка: мягкая

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