Diving Into the Red Ocean: How to Break the Rules of Retail and...
Shchepin Evgeny
О чём книга «Diving Into the Red Ocean: How to Break the Rules of Retail and Come Out on Top» The VkusVill grocery chain is one of the best-known and most popular stores in Russia. The company broke into the healthy food market and revolutionized Russian retail by fusing the best international practices. At its outset, VkusVill was inspired by retail chains such as Tesco, Mercadona, Walmart, Trader Joe’s, and Ali, and it formed its corporate culture by studying companies such as Zappos, Google, Airbnb, Netflix, Starbucks, IKEA, Toyota, and many others. This book by Evgeny Shchepin, one of VkusVill’s key employees, is a candid account of the company’s successes and failures, plans and expectations, relationships with its...
ISBN: 978-5-9614-7188-5
Издательство:
Альпина Паблишер
Дата выхода: июнь 2022
Оставить комментарий