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An Environment for Protecting the Privacy of E-Shoppers. Concepts, suggestions, experiment and findings of a privacy-preserved-personalised e-shopping environment

Код 896916

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Аннотация к книге "An Environment for Protecting the Privacy of E-Shoppers. Concepts, suggestions, experiment and findings of a privacy-preserved-personalised e-shopping environment"

Privacy, an everyday topic with weekly media coverage of loss of personal records, faces its bigger risk during the uncontrolled, involuntary or inadvertent disclosure and collection of personal and sensitive information. Preserving one's privacy while e-shopping, especially when personalisation is involved, is a big challenge. Current initiatives only o®er customers opt-out options. This research proposes a `privacy-preserved' shopping environment (PPSE) which empowers customers to disclose...

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Издательство: Книга по требованию
Дата выхода: июль 2011
ISBN: 978-3-6391-9452-4
Объём: 252 страниц
Масса: 405 г
Размеры(высота, ширина, толщина), см: 23 x 16 x 2

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