Добро пожаловать, Гость! Вы можете войти или зарегистрироваться
Обратная связь
Войти через  
Visa MasterCard WebMoney Яндекс.Деньги PayPal
270 пунктов выдачи, доставка в 91 городе
8-800-707-3313
(по России бесплатно)
Мой регион
The Entertainment Marketing Revolution: Bringing the Moguls, the Media, and the Magic to the World
Книга






Al Lieberman

The Entertainment Marketing Revolution: Bringing the Moguls, the Media, and the Magic to the World

     
(0 голосов )

Аннотация к книге "The Entertainment Marketing Revolution: Bringing the Moguls, the Media, and the Magic to the World"

Next-generation marketing in the $500 billion global entertainment marketplace.
  • Marketing every form of entertainment: film to print, music to travel, electronic games to theme parks
  • Spinoffs, licensing, and beyond: creating properties that keep on paying
  • Cutting through the 3,000 marketing messages your customer will see today
  • The real effects of new technology: from piracy to e-books, TiVo to digital overlays
  • Print after the Web:...

New & best!