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International Trade

Код 233771

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Аннотация к книге "International Trade"

This title provides a practical and hands on approach to exporting/importing, and deals with the issues international companies need to understand if they are to succeed trading overseas. It examines basic marketing concepts and tools, the importance of research to identify and evaluate potential markets, and the strategies that can be used to assist companies in penetrating these markets. Each chapter contains diagrams, charts, tables and case studies to illustrate topics under discussion,...

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Издательство: Macmillan Publishers Limited
Дата выхода: ноябрь 2004
ISBN: 0-333-99461-2

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