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e - Business
Книга






Jonathan Groucutt, Paul Griseri

e - Business

     
(0 голосов )
  • ISBN: 0-333-96832-8
  • 280 страниц
  • ноябрь 2004
  • Macmillan
  • 465 г

Аннотация к книге "e - Business"

"Mastering e-business" is a solid introduction to the development, positioning and strategic viability of e-business within contemporary society. This book critically examines e-business from both organizational and individual perspectives, delivering fresh insight into this emerging subject area. "Mastering e-Business" focuses on key management, business, marketing and strategic issues. Moreover it aims to demystify the e-revolution to explain the dynamic nature of the relationship between...

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