книги Бизнес Менеджмент (управление) CRM

CRM Automation

Код 30193

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Аннотация к книге "CRM Automation"

Barton J. Goldenberg shares his unparalleled practical expertise on everything from security to internationalization, helping you avoid disastrous missteps—and transform the potential of CRM into long-lasting competitive advantage.

Identify your goals and customize a CRM strategy for your enterprise
Understand the 8 key issues that will make or break your CRM initiative
Learn about the top 30 CRM software offerings
Find out what 12 crucial questions you should ask before selecting a software vendor
Preview tomorrow\'s advances in CRM—to better position yourself and take advantage of a ever-changing environment.

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Издательство: Prentice Hall Computer Books
Дата выхода: сентябрь 2002
ISBN: 0-13-008851-x
Объём: 294 страниц
Масса: 625 г
Размеры(высота, ширина, толщина), см: 24 x 18 x 3
Обложка: мягкая

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