книги

10 Principles of Good Advertising

Код 3800711

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Аннотация к книге "10 Principles of Good Advertising"

The popularity of the television series Mad Men has raised the public awareness of advertising firms and what may or may not happen behind the scenes. We all recognise advertising when we see it: it`s those bits that surround the editorial content in papers and magazines, that interrupt TV programmes or pop up on the websites you like to browse. As a discipline it might be defined as follows: advertising is about creating a message about something (usually a product or service) and then getting...

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Издательство: Vivays Publishing London
Дата выхода: сентябрь 2014
ISBN: 978-1-908126-30-6
Объём: 176 страниц

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